The Launch Agency is a performance marketing, creative and commercial team working with ecommerce brands across New Zealand, Australia and the United States. Every engagement starts with the commercial numbers, then we build the marketing behind them.
KiranCEO, AustraliaKiran has spent more than a decade building and growing companies, including scaling an ecommerce accelerator across Australia, the UK, the US, Canada and the Netherlands. His background spans ecommerce growth, business exits, commercial consulting and product, and he brings that experience to owners preparing for their next stage of growth. Kiran runs our consulting arm, working with founders on commercial strategy, operations and the systems a brand needs to scale with confidence.
TrijahHead of PerformanceTrijah leads performance at Launch and has personally managed more than $200M in ad spend, mainly in social media advertising. He has scaled more than 40 ecommerce brands to seven, eight and nine figures in revenue. Trijah runs the Ecommerce Growth Audit, reading every account through its commercial numbers first, then the creative and the media buying, and builds the plan from there so growth comes with profit behind it.
JamieHead of Media BuyingJamie heads up media buying at Launch, with more than $30M in managed ad spend and over 30 ecommerce stores scaled. He is a Meta, TikTok and Google specialist, in the accounts day to day, structuring campaigns, managing budgets and deciding which creative earns more spend. Jamie works hand in hand with the creative team, so the ads being made and the ads being scaled come from the same data and the same plan.
KarlCreative DirectorKarl led the creative team at Xero as it scaled around the world, and brings that experience of building creative infrastructure into brands to Launch. With more than 15 years in filmmaking and content creation, he leads our 15 strong in-house creative team of photographers, videographers, animators and designers. Karl runs the creative engine that supplies ecommerce brands with 5 to 50+ creatives a month, building every brief from what the account data shows is selling.
BenCEO, New ZealandBen founded Launch as a photographer and videographer, then grew it into a performance, creative and commercial team across Hamilton, Auckland, Sydney and Melbourne. He studied chartered accountancy and is a creative strategist for ecommerce owners, passionate about all things creative. Ben specialises in supporting seven and eight figure brands, working with owners on business strategy and financial mapping so every creative and marketing decision starts with margin and the numbers behind it.
ChrisSenior Performance SpecialistChris is our search specialist, with more than $120M in Google ad spend managed. He has led the performance division at some of New Zealand and Australia’s leading performance agencies, running paid search for brands at every stage, from first campaigns to multi-million dollar budgets. Chris brings that depth to ecommerce brands that want Google to carry more of their growth, building search, shopping and YouTube around the same numbers as the rest of the account.
RhysOperations ManagerRhys is a commercial and technology leader who builds and scales revenue through marketing, partnerships and product. Across digital media, telecommunications and government, he has led businesses to $26 million in revenue and built relationships with Air New Zealand, Microsoft, the NRL, Paramount Skydance and Yahoo. Rhys chairs IAB New Zealand and has built brands with teams of more than 40 people. At Launch he runs operations, keeping delivery consistent across every client account.
