Your Growth Isn’t Limited by Budget. It’s Limited by Creative.

A fully embedded creative performance department for serious eCommerce operators. Supporting internal teams and existing agencies, we produce 10–50+ commercially aligned creatives each month, giving your ad accounts the volume, diversity and structure required to scale confidently.

Google reviews
5.0

750m+

Generated in client Ecommerce Sales

150m+

Ad Spend Managed on Meta

10+

7 Figure Brands Scales

6+ 

8 figure brands scaled

16+

Internal FTE'd content creators

Trusted bY Australian brands

Creative Is the Bottleneck.

Built for operators who want volume, speed, and commercial clarity, not another generic agency retainer.

The Launch Agency is a Digital Marketing Agency in Sydney NSW Australia providing brand strategy for your business.
Creative Bottleneck Diagnosis

If your CPA is creeping and growth has plateaued, it’s rarely your media buying — it’s creative fatigue. Meta Advantage+ rewards volume and diversity. We deliver 10–50+ performance assets monthly to keep your account fed and scaling.

Structured Testing Engine

Scaling isn’t about guessing new ads. It’s about structured iteration. We map hooks, angles, formats and concepts into clear testing cycles so every asset serves a commercial purpose — aligned to revenue targets, not creative opinion.

Commercial Growth Alignment

Creative without commercial alignment won’t scale. Our eCommerce consultants work alongside your team or agency to match creative output with scaling phases, budget increases and account structure — turning volume into profitable growth, not wasted spend.

The hard truth

Most Brands Are Underfeeding the Algorithm

If you’re spending five or six figures per month on ad spend but running fewer than 20 active creatives, you’re limiting scale before the algorithm even has a chance to work.

Platform shifts toward Meta Advantage+ and AI-led optimisation mean creative now drives targeting. At the same time, AI-generated noise is disconnecting audiences faster than ever — making commercially aligned, strategically built creative more critical than volume alone.

Algorithm shifts demand creative diversity – Meta Advantage+ and AI-driven optimisation rely on varied, high-quality inputs to identify winning pockets of scale. Limited creative restricts delivery, learning and scaling potential.

AI is accelerating audience fatigue – As more brands push automated, low-depth content into feeds, differentiation declines. Strategic, commercially grounded creative is required to cut through and convert.

Creative without strategy wastes spend – Volume alone doesn’t scale profitably. Testing must be mapped to contribution margin, scaling phases and account structure so every asset supports revenue growth, not just engagement.

Google reviews
5.0

See What’s Actually Driving Results

Featured Case Study: Rabbit

As Rabbit’s creative and performance partner, Launch delivers 20–30 new performance creatives monthly, aligned to structured growth plans and contribution metrics. We script internal team members, guide brand ambassadors and build UGC frameworks designed for paid acquisition. Our creatives consistently rank among the top-performing assets in account. The result: a record-breaking Q4 by multiple six figures, followed by another six-figure revenue record in January 2026 — supporting Rabbit’s trajectory toward multiple eight figures.

case studies

Real Results. Proven Growth.

view CASE STUDY
Ecommerce
Creative
Digital
Dr Libby/Bio Blends

Launch partnered with Dr Libby’s Bio Blends on a go-to-market iron supplement campaign, blending education, authority, and performance marketing — achieving 100% YOY growth, strong sales uplift, and scalable acquisition.

view CASE STUDY
Creative
Digital
Block Blue Light

BlockBlueLight partnered with Launch to rebuild its website for global scale. We designed and developed a CRO-driven, multi-region site supported by in-house photography, animations, and 3D renders. The result is a high-performing platform that delivers a premium customer experience worldwide, strengthens brand positioning, and supports continued international revenue growth.

view CASE STUDY
Digital
Ecommerce
Australian Eucalyptus

Australian Eucalyptus is a fast-growing eCommerce brand producing natural cleaning and wellness products. Built on authenticity and sustainability, the brand wanted to expand beyond brick-and-mortar sales and unlock online growth at scale.

How Our Creative Scale System Works

A structured creative performance engine built to integrate with your internal team or existing agency, delivering the velocity, strategic alignment and commercial discipline required to scale.

Commercially-Led Creative Strategy

Our creative strategy starts with your numbers, not opinions. We build structured 90-day growth plans aligned to contribution margin, MER and the core financial metrics that define profitable scale. Every concept, hook and format is mapped to revenue objectives and account structure, ensuring creative supports commercial outcomes. This isn’t aesthetic direction, it’s performance-led planning designed to increase testing velocity while protecting margin as you scale.

High-Velocity Asset Production

Scaling requires volume. We deliver 10–50+ performance creatives per month across static, motion, animation and paid-first video formats. Winners are rapidly iterated, underperformers replaced quickly, keeping your account fed with fresh, diverse inputs.

Performance Content Production

Unlike agencies outsourcing shoots, we operate with 10+ full-time photographers and videographers embedded within Launch, supported by a broad production network across Australia. This gives your brand consistent access to performance-focused video and imagery at speed — delivering a steady flow of new assets ready for structured testing and scale.

Structured UGC & Creator Pipeline

We manage creator briefing, scripting and paid-ready delivery with clear performance intent. Angles are mapped before filming, ensuring UGC isn’t random influencer content but a controlled pipeline of assets designed to test and scale.

Performance Media Buying Consultancy

We work alongside your internal team or existing agency to align creative output with media buying and scaling strategy. With $150M+ in eCommerce social ad spend managed, we understand how creative, budget allocation and account structure interact. We consult on scaling phases, testing priorities and spend increases — ensuring creative direction supports profitable growth, not just asset production.

The Launch Agency are a creative digital marketing agency based in Sydney, Australia, with a results-focused approach. We help grow trusted & ambitious brands!

Meet our leadership team

Ben Langton-Burnell

CEO (NZ)
An Olympic-level athlete and entrepreneur, Ben founded Launch Agency as a photographer/videographer and grew it to a 30+ person team. With a background as a Chartered Accountant, he blends discipline, resilience, and strategic vision to deliver bespoke, high-impact marketing strategies and scale SMEs to $5M+ in revenue.

Kiran King

CEO (Australia)
Kiran brings over a decade of expertise in business growth, digital marketing, and commercial strategy. He has built multiple companies to exit values of up to $50M+, sold $6M in annual recurring revenue within 18 months, and trained 50+ salespeople. Skilled in sales psychology, he creates scalable, high-impact systems.

Karl Drury

Creative Director
Karl brings 15+ years of global creative experience to leading storytelling and brand expression at Launch Agency. With a filmmaking and content creation background, he blends strategic thinking with visual expertise to craft campaigns that deliver impact, mentor creative teams, and push the boundaries of digital storytelling.

Tyler Staunton

Senior Media Buyer.
With over a decade in digital marketing, Tyler specialises in paid media strategy and lead generation. He’s delivered 8,000%+ ROAS for trades and services, managed eCommerce campaigns for brands like Disney and Marvel, and blends analytical insight with creative direction to drive high-impact, results-focused marketing strategies.

Jamie Creswell

Head of Digital
As Head of Digital, Jamie has managed over $10M NZD in advertising spend and is a specialist in scaling lead generation businesses. With expertise across Google, Meta, and multi-channel strategies, Jamie delivers data-driven campaigns that generate consistent, high-quality leads and maximise ROI for clients across diverse industries.

Book a Growth Meeting

Speak directly with our Head of Performance to diagnose scaling constraints and map your next 90 days.

We analyse CPA trends, MER performance and creative velocity across your current accounts.

Identify testing gaps, creative fatigue and structural issues limiting scalable revenue growth.

Outline a 90-day creative and scaling roadmap aligned to contribution margin.

Assess integration with your internal team or existing performance agency.

Customer Testimonials

See What Our Commercial Clients Have to Say

As the CMO of Bio Blends and Dr Libby, I've been working with Kale and the team at Launch for the last 18 months, and performance has been incredible! The weekly feedback loop is strong, the initiation of ideas to constantly improve, and the data driven direction has meant we can continue scaling while maintaining a strong return. Highly recommend!
Madeline George
CMO, Bio Blends and Dr Libby
These guys are absolute weapons when it comes to creating content, photo shoots and website builds. They go above and beyond to make sure they get it perfect and strive to exceed expectations! Would have no problem recommending to others
Daniel Ebbett
CEO, Block Blue Light
Couldn’t recommend the Launch team more highly. I’ve worked with agencies as both a corporate and a business owner in the health and cosmetic space for nearly a decade, and I’ve never partnered with a team as efficient, considerate, and outcomes-driven as Launch. I grew tired of hearing that my budget was “well spent” because the metrics looked good, with Launch, the metrics look good and the business grows.
Dr Jonathan Hopkirk
Owner, Levels Of You

Why Partner With Launch?

We support ambitious brands looking to grow substantially and sustainably. With over $750m in client revenue and multiple successful exits, we bring strategy, creative, performance, and web together under one roof. Our integrated model drives faster execution, long-term clarity, and commercial outcomes at every stage of the growth journey.